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Dear Friends and YORGOO Subscribers,

there seem to be three fundamentals which are needed in order to succeed online:

Traffic
Authority
Synergy

Traffic can be broken down into two big groups: traffic resulting from push marketing such as emailing, traffic exchanges, active advertising and so on, and then traffic, resulting from pull marketing, which is rather the RSS based traffic, coming in through feeds, social bookmarking networks and obviously also through search engines.

YORGOO focuses maily on the first kind of traffic while our Ycademy Gold Subscribers and Seminar participants work also on pull marketing.

It’s difficult to say what is more efficient: both have their merits and you can succeed with each of them…but best you reach your goals using both. Missing out on either one is like leaving money on the table.

Authority equals credibility and credibility is what triggers sales, over and over again. There are different ways of building that authority. A popular example is your feed-back record on eBay which often makes the whole difference.

Another and more general form of authority is built through publishing, i.e. writing a blog for example. It has to do with quality content creation within a context or niche. Other content sites have the same purpose and the idea is that you build a solid track record of published knowledge which in its turn will inspire confidence and build credibility.

Authority is ultimately what sells, or, selling a product is one thing, selling yourself is another: if your authority is well established, you sell, no mater what and with no limit.

Synergy refers to the fact, that we cannot do it all by ourselves and that we are all part of a market and a community within that market. The success of the community, the synergies created by community action triggers higher individual performance, or rather: makes individual performance possible.

At YORGOO we prove daily that by organizing our work along some guidelines and following a plan, we have better individual results than bu going out individually and doing the same thing out of context. Surfing, emailing are just two examples.

The power of team-work has become a topic of growing interest for marketing analysts and Harvard Professors. The behavior of individuals, be it consumers or marketers, be it publishers or advertisers has changed and continues to change. Technology enables us to adapt fast to the changes and YORGOO is as always at the fore-front of progress.

It is and remains our goal to be a technical and educational platform for home business developers and all those who want to make money online. We simplify the procedures and we guide to individual success while sharing in a cost efficient way the common denominators in technology, know-how and skills to enable you to be successful in your business.

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